It’s human nature to crave control over our lives. But is there really such a thing? Several studies show the…

Do you and your clients fully embrace the power of the pause? It may sound a little woo-woo, but it’s…

Do your clients react or respond? The words may seem similar. However, there’s a big difference between the two. If…

Loss Aversion refers to our powerful tendency to prefer avoiding losses over acquiring equivalent gains. In fact, some studies suggest…

At Wi-Ai Technology Limited, we’re very fond of the Peter Parker principle: “With great power comes great responsibility.” As a…

When making financial decisions, investors have to make decisions about the future. Without a time machine, it’s a pretty daunting…

Without wishing to sound like the leader of the Cynic Squad, there really can be such a thing as too…

I’ve said it before and I’ll say it again: business is about trust. But how do those of us in…

Blue and black or gold and white? Yes, it’s The Dress That Launched a Thousand Social Media Posts. Cast your…

“The world is broken; nothing will ever be the same!” Sound familiar? I think we’ve all thought something like this…

Have you ever reflected on your past behaviour? Questioned why you think in certain ways? Been asked the dreaded “What…

If you’re a director or senior manager at a financial services provider, you’ll know there’s a barrage of factual information…

If I asked you how likely you are to experience crime, illness, divorce, job loss or an accident, you’d probably…

Hindsight is 20/20. Or is it? When it comes to behavioural finance, I’d say it’s 20/40 at best. As a…

Benjamin Franklin famously tracked thirteen personal virtues in a daily journal to push himself towards moral perfection. “I was surprised,”…