I’ve said it before and I’ll say it again: business is about trust.
But how do those of us in the financial services sector gain and retain the trust of customers who have lost faith in our industry?
Working against an existing backdrop of historic dubious behaviour isn’t easy, and the pain isn’t over as new allegations continue to fly around. Just a few days ago, investors began suing Hargreaves Lansdown and Link over their losses following the collapse of the Woodford Equity Income Fund.
We certainly shouldn’t prejudge those matters. However historically the activities of a handful of “bad apples” have tainted the reputation of the industry at large.
This is especially frustrating when we know our professional advice, data or analysis is ethical, accurate and useful for a client, but they can’t hear us over that nagging voice in their head which asks: “But can I trust you?”
Wi-Ai tools help your clients understand their behavioural biases, and thus take ownership of – and gain confidence in – the way they respond to new information from you.
In doing so, we help you achieve more secure, harmonious and mutually profitable relationships for you and your customers.
Want to know how unlocking behavioural bias can be a key to building trust? Get in touch at [email protected] to arrange a chat.