Do your clients react or respond?
The words may seem similar. However, there’s a big difference between the two. If you’re a director or senior manager of a financial services company, this difference could be key to reducing self-sabotaging client behaviour.
A reaction is instantaneous, instinctive, unconscious.
A response, on the other hand, is more thoughtful. Responses consider the long-term effects of actions and whether they reflect our core values.
While reactions are necessary for survival (e.g. instinct tells us to pull away when we touch something too hot), they can also lead to destructive behaviour which doesn’t reflect our long-term goals.
For example, a change in the markets might cause your client’s portfolio valuation to drop. Even if the movement is well within agreed volatility parameters, their knee-jerk reaction might be to encash.
That could be an unprofitable decision for them – and deeply frustrating for you as their provider.
Wi-Ai Technology Ltd’s goal is to help your clients to respond rather than react. Our behavioural bias tool can act as a firebreak, providing a pause which allow clients time to make thoughtful decisions that serve them (and likely you too) better in the long-run.
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