In any profession we encounter and solve problems. It’s just part of every day life. What’s even better is finding…

Ever wondered exactly what happens in your brain when you make a decision? This article looks at this fascinating process.…

Here’s a recap on how we serve our clients and their customers. We work with our clients to address their…

Here’s a recap on how we serve our clients and their customers. We work with our clients to address their…

Over-confidence It’s good to be confident in any decision making BUT being too confident can be counterproductive. If an investor…

Are you generally an optimistic person? If you asked most people, they would probably say “Yes”. That’s generally viewed as…

As a director or senior manager of a financial services provider or large advisory business, what do you find are…

Recency Bias and Investing Recency Bias is a psychological phenomenon whereby we may give more importance to recent events compared…

At Wi-Ai we’re in the “better decisions business”. Specifically we’re in the “helping financial services businesses build more profitable and…

You might think that making a decision about anything in life is generally quite easy. You weigh up your options,…

When it comes to making financial decisions, doing so as a couple may add extra dimensions and complexities. As we…

Are you a director or senior manager of a large financial advisory firm or network, pension/life assurance provider or employee…

So what is metacognition? Metacognition is the process of “thinking about thinking.” Here’s one definition. It is the ability to…

Wi-Ai and the Power of Confirmation What has climate change got to do with financial decision making? At the end…

The only way is ethics It is a sad reality that the financial services industry is one that is viewed…