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In any profession we encounter and solve problems. It’s just part of every day life. What’s even better…

Ever wondered exactly what happens in your brain when you make a decision? This article looks at this…

Here’s a recap on how we serve our clients and their customers. We work with our clients to…

Here’s a recap on how we serve our clients and their customers. We work with our clients to…

Over-confidence It’s good to be confident in any decision making BUT being too confident can be counterproductive. If…

Are you generally an optimistic person? If you asked most people, they would probably say “Yes”. That’s generally…

As a director or senior manager of a financial services provider or large advisory business, what do you…

Recency Bias and Investing Recency Bias is a psychological phenomenon whereby we may give more importance to recent…

At Wi-Ai we’re in the “better decisions business”. Specifically we’re in the “helping financial services businesses build more…

You might think that making a decision about anything in life is generally quite easy. You weigh up…