Ever wondered exactly what happens in your brain when you make a decision?
This article looks at this fascinating process.
We are complex beings. There is a lot in the world around us that affects us, as well as our own internal prompts, such as memories of prior experiences and behavioural biases. We are often oblivious to the impact of all this.
This study from Lund University in Sweden looks in detail at how outside influences of which we are unaware really do affect our decision-making process.