Wi-Ai has reached a “verdict” on recency bias. Recency bias is one of many cognitive biases that affect…
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Wi-Ai and the powerful need to feel “understood” If you’re a director or senior manager at a financial…
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“The first rule of the Dunning-Kruger club is you don’t know you’re a member of the Dunning-Kruger club.”…
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Wi-Ai and the over-conscientious or “Yes, it is really about you Karen (or Kevin)” One of the traps…
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Wi-Ai and Suspicion If you work in the financial services industry, you know that what you say may…
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Wi-Ai, Frustration and Persistency If you are a director or senior manager of a financial services business, such…
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“You would say that, wouldn’t you? In 1963 a quick-witted teenage girl, Mandy Rice-Davies, catapulted herself into the…
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Human curiosity/vanity about understanding “what makes me tick” means that clients value and enjoy tools which are “all…
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Your painful problem Behavioural finance biases are a problem for financial services providers, financial adviser networks, robo-advisers and…
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