Your painful problem
Behavioural finance biases are a problem for financial services providers, financial adviser networks, robo-advisers and others as clients are largely unaware of these and may therefore “react” to data based on their biases, rather than “responding” in ways that serve their own best interests. A prime example is Recency Bias, which may drive clients to “over-react” to recent events, such as changes to market conditions.
Providers, advisers and others spend (and arguably waste) a great deal of unrecoverable time dealing with the consequences of over-reaction, e.g. taking long phone calls from panicky clients or sending out emails to client cohorts. This is extremely costly, especially in a regulatory environment that already requires providers and advisers to devote more and more time to fulfilling various other client communication requirements.
Our solution
Wi-Ai tools reduce time that would otherwise be spent on lengthy explanations about (for example) recent market events and can be used to assist in preventing clients from making hasty decisions which are potentially damaging to both the client and the provider/adviser (e.g. to rush encash an investment which is performing within the expectations for its long term SAA, because the value has recently and temporarily dropped) is of demonstrable financial value.
Please contact us for further information on Wi-Ai for financial services providers