Even if you haven’t seen the 1998 classic Sliding Doors, you’re probably aware of The Breakup Haircut.
You know the idea. You get out of a relationship and suddenly feel compelled to do something drastic …
Why are we tempted to do that?
My theory is it’s all about control.
After a breakup, people often feel adrift. They may do strange things to feel more in control: make impulse purchases, start fad regimes and, of course, get questionable haircuts.
As someone who has worked in financial services for decades, I’ve spent a great of time thinking about investment decision-making. The more I see, the more I feel that control is a powerful theme here too.
The belief that we can predict outcomes and achieve goals is often how humans give shape and meaning to our lives.
And sometimes our clients feel our industry bombards them with financial information, but offers very little by way of personal agency.
Wi-Ai products can’t protect your clients from Breakup Haircuts. However, we can help them explore their behaviouralbias for themselves – thus keeping them in the driver’s seat financially and feeling in control.
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