Head or heart?

Head or heart?

Head or heart? 1920 1920 Wi-Ai.net

Recency bias is a cognitive bias. It’s when a person has a tendency to overemphasize the importance of recent events or recently received information, which very often can influence their decision-making.

Did you know?

  • Millennials are more likely to be affected by this bias than baby boomers.
  • It’s one of the most common biases that affect your financial services clients’ financial decision-making.

But how do you spot it?

Wi-Ai’s bespoke software allows you to help your clients obtain and understand key information about their cognitive/behavioural biases. To find out more contact us at [email protected]

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