Recency bias is a cognitive bias. It’s when a person has a tendency to overemphasize the importance of recent events or recently received information, which very often can influence their decision-making.
Did you know?
- Millennials are more likely to be affected by this bias than baby boomers.
- It’s one of the most common biases that affect your financial services clients’ financial decision-making.
But how do you spot it?
Wi-Ai’s bespoke software allows you to help your clients obtain and understand key information about their cognitive/behavioural biases. To find out more contact us at [email protected]