If you’re a director or senior manager of a financial services business, you probably know that behavioural biases can lead your clients to overreact and make loss-inducing, self-sabotaging investment decisions.
You probably also know that having a conversation with customers about these biases can be deeply uncomfortable for your staff.
This is because the customer may feel criticised or even suspect that your team member is prevaricating.
This can be hurtful, as you know that you and your staff have your customers’ best interests at heart. However, it’s important to remember that we work against a backdrop of historic dubious behaviour in the financial services industry. Some mistrust is only natural.
Wi-Ai Technology Ltd’s products help financial services businesses open up a dialogue about biases with their clients. Our tools help your customers understand that biases are well-known phenomena. Since this data comes from a third-party source clients are less likely to mistrust it, thus increasing their confidence in the rationale offered by you, their provider or adviser.
Ultimately, we aim to help your customers take ownership of their decision-making power and thus make choices which are profitable for them- and for you.